By Dave Overfelt
There are a lot of survey tools out there and it is easy to get tied to one because it is popular or familiar, which aren’t great reasons to use any tool. As you plan your survey, it may make sense to use one or more survey tools. Here I offer a general overview of the themes across survey tools and a more detailed discussion of individual survey tools.
Plan ahead and pick your tools around three core questions. Who are you surveying? What information do you want to gather? How do you want to report it?