By Dave Overfelt

Search Engine Optimization best practices are always changing and recently have changed significantly with the implementation of Google’s BERT, a new natural language processing algorithm.

If there is one key takeaway here, it is that BERT is better! As you draft content for your blog or website, don’t worry too much about formulating your words to try and fool a search engine. Instead, pay attention to answering specific questions and writing good content. If you follow this approach, BERT will like what you do! 

If you have time and are interested, there is a great deal you can learn about BERT from experts in content marketing like Niel Patel.

The key is quality content!